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2023-12-13

Luis Pedro

Jellyfish Vision 2024: the evolution of video games

Watch our latest webinar: Leveraging Amazon Marketing Cloud: Maximize your insights and measure the success of your holiday campaigns on Amazon. Seize the opportunity to act on your brand insights for Q4 via Amazon Marketing Cloud, gaining a deep understanding of your primary campaign performance, audience metrics, and effective strategies for optimizing in 2024!

22 JAN 2024

Discover the Future of Advertising in a Cookieless World

Are you ready to transform your advertising game in the new era of privacy? We’re excited to present our groundbreaking whitepaper co-published with Meta on GeoLift, a game-changer in the advertising industry.

22 JAN 2024

What advertisers must know before their first-party data strategies are made redundant in less than 120 days

The Digital Markets Act (DMA) seeks to regulate the gatekeepers of the digital world (companies like Google, Meta, Amazon, TikTok, and LinkedIn) to ensure fair competition and protect consumers; this will affect how marketers activate first-party data in 2024.

22 JAN 2024

Webinar with Amazon Ads: Using holiday insights to keep the momentum going

In the ever-changing landscape of marketing analytics, at Jellyfish, we embrace what we call the “triple alliance of measurement.” This alliance comprises Experiments, Marketing Mix Modeling (MMM), and Data-Driven Attribution (DDA). Together, these three components are poised to revolutionize how we measure the effectiveness of marketing. They offer a comprehensive framework that not only reflects the current state but also charts the path for the future of measurement. This framework allows marketers to assess the impact of their strategies better and optimize their campaigns.

22 JAN 2024

Unlock Marketing Insights with GeoLift

Join us for an exclusive webinar with AmazonAds. We’ll provide you with an overview of easy-to-implement campaign optimization features to use for the new year, discuss available reporting features that can help scale your measurement efforts, and our recommendations on which reports to look at and how to interpret the available campaign insights.